GAMING IS
WHAT MARKETING
ASPIRES TO BE.
GAMIFICATION IS
STORYTELLING.
ENTERTAINING.
ENGAGING.
REWARDING.
COMMUNITY.
WHAT MARKETING
SHOULD LOOK LIKE.
We use these values when creating concepts and campaigns for brands. Curious to see how those translates into brand communication? 👾
Here are some examples.
CREATE A STORY
Adapting the users actions, preferences and context to create personalized and emergent narratives, that respond to the users emotions, feedback and behavior.
MAKE YOUR BRAND AN EXPERIENCE
Video games offer new and different experiences that keep
(in-game) life interesting, fun, and engaging.
MAKE CLICKS GREAT AGAIN
At the heart of video game marketing is a system of goals and rewards. This creates a feedback loop in which users return to gaming as a way to relieve stress and to experience the dopamine hit that comes from achieving a gaming goal.
COMMUNITY
Have fun.
Be inclusive.
Be one of them.
Show your human side.